Top 3 Secrets to Create Content That Works Easily

Have you ever had a piece of content that flopped?

I’m sure the answer is yes.

Today I’m going to go over 3 Secrets I use to create a massive ton of content very easily.

SECRET #1 — Content Batching

Batching your content creation sessions is an INCREDIBLE way to save time. Instead of sitting and making 1 video, editing it, metadata, and posting it, you do 5 videos, editing them all, do the metadata and post them or schedule them one after the other.

This technique is really cool because you create momentum that helps you to create easily more videos in a matter of minutes instead of hours and set up everything again and again, which saves time.

A great tip to go with that is to schedule those sessions.

Time blocked on a calendar makes you more likely to do it.

SECRET #2 Quantity over Quality

Yes, you read just right.

Quality makes you want to make it all Perfect

When to be frank, what’s going to happen is that you are going to make 1 piece of content instead of 20 and make an 18th of the engagement you could have made.

Making a lot of content helps you understand what quality is to the end consumer. Not to you that is trying to make your little video so pretty.

Get data, test, adjust, repeat…

Speed to market is the new big.

SECRET #3 — Make Your Homework

School time!

You have to know where you are going!

Take some time beforehand to understand what is working in your niche.

Don’t ever suppose, see the results, the numbers, the data.

See who has already collected a big audience in your industry and check out what they are doing.

I promise you this won’t save you hours, but years of testing.

BONUS SECRET — Reuse Your Content

This one is by far the best (keeping the best one for the end right?)

Simply follow that simple principle;

• make one long-form piece of content (youtube video for example)
• cut it into pieces that you can use as little videos for Facebook, Instagram, Twitter, Linked In, Etc
• Take screenshots and use them as posts on those same platforms
• Take out the audio and create a podcast episode
• take a quote from it and post it on Twitter
• ETC, ETC, ETC…

You can go REALLY far with this.

It’s easy to make 30 pieces of content out of one simple video.

Just keep in mind that one thing:

Each platform has a different language, you have to adapt the way you talk to the kind of place you are.

If you want more detailed information, please check the video that goes with this article: